A digital marketing audit checklist is a must-have for taking stock of how your company’s marketing strategies are performing. As an entrepreneur, it is far too easy to spend time working inside your business and forget to take a step back and analyze whether your digital marketing approach is working or not. When you’re ready …
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[vc_row][vc_column][vc_column_text] Content marketing is one of the best ways to put your lead nurturing on autopilot and guide your potential customers through the buyer’s journey while you sleep. Lead nurturing is the process of cultivating relationships with potential customers at every stage of the buyer’s journey – whether or not they are ready to buy …
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[vc_row][vc_column][vc_column_text]Knowing how to improve your ad relevance is absolutely essential for increasing your paid search ranking, thus, making the most out of your advertising budget. Do you know which factor determines your website’s position in paid search results? It’s your Google AdWords Quality Score. The higher your score, the more traffic you get – and …
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[vc_row][vc_column][vc_column_text] Content marketing is one of the best, most cost-effective ways to reach your target audience and convert them into paying customers. In this article, we will show you why, as well as share some tips for how you can get started creating content that appeals to your target audience! Why Content Marketing Is …
How to Use Content Marketing to Effectively Target Your Audience Read More »
What’s the difference between content marketing and digital marketing? Is there one? And how does focusing on one or both of these strategies affect your company’s bottom line? In this article, we will go over the main differences between content marketing and digital marketing to help you create the perfect marketing strategy for your unique …
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What makes a bad website? If you have set up your new business website but are not seeing the conversions you were expecting, you may have made a critical content or design blunder in the process. Here’s why having a good website matters – and the top 10 mistakes to avoid if you do not …
What Makes a Bad Website? 10 Critical Mistakes to Avoid Read More »
[vc_row][vc_column][vc_column_text] Does content marketing for events really work? The short answer: yes, it does. However, it is not going to be as simple as writing up a few blog posts about your event and waiting for RSVPs to roll in. To make content marketing work for your event, you have to know how to deliver …
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[vc_row][vc_column][vc_column_text] Content marketing is quickly becoming an essential recruitment tool for companies that are looking to attract and retain top talent. These days, candidates approach to job applications much like they approach their purchasing decisions. 90% of job searchers use online research to educate themselves about what different companies have to offer before submitting an …
5 Ways to Boost Recruitment with Content Marketing Read More »
[vc_row][vc_column][vc_column_text] How big of a role do marketing metrics play in your company’s growth and profitability? And how can you figure out which metrics matter – and which ones don’t? Many business owners struggle to understand how marketing metrics influence their company’s bottom line. In this article, we explain the role marketing metrics really play …
What is the Role & Importance of the Right Marketing Metrics? Read More »
[vc_row][vc_column][vc_column_text]Learning how to use keywords effectively is absolutely crucial for improving your search engine ranking. Research shows that 95% of people don’t look past the first page. Half the clicks go to the first three search results! If you are not on the first page of search results, you are missing out on a huge …
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