Month: December 2018

Advantages of Outsourcing Your Marketing: Here’s What to Consider

There are numerous advantages to outsourcing your marketing, and the business world knows it. Nearly 56% of B2B (business-to-business)companies and 59% of B2C (business-to-consumer) companies outsource at least one content marketing activity. However, despite its many advantages, outsourcing is not for everyone. This article will help you decide whether outsourcing content marketing is right for …

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7 Content Marketing Strategies for Software Development Companies

  96% of software development companies already use content marketing as a part of their overall marketing strategy, and for good reason. If your company is not one of them yet, it might be time to sit down with your team and create a solid content marketing strategy. However, creating a content marketing strategy that …

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5 Important Questions to Ask During a Content Strategy Interview

Knowing what questions to ask during a content strategy interview is essential when it comes to hiring the right content marketing team for your business. While the right content strategist will help you grow your business in a cost-effective way, the wrong one can set you back thousands of dollars, with nothing to show for …

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