Month: August 2018

[vc_row][vc_column][vc_column_text] Having a clearly-defined target market is essential for creating a marketing plan that leads to real growth in revenue in the next 12 months. However, small business owners often choose to “target” anyone who is even remotely interested in their products or services, or go for really broad categories like “homeowners” and “teenagers”. This approach …

7 Factors for Effective Target Audience Marketing Read More »

Have you ever found yourself looking up some information online, and stumbling upon a company website that just seems kind of… Empty? All the building blocks are there, the visual design is stunning, but you cannot find the information you need to save your life. It seems like their blog was last updated in 2002, …

How to Approach Your Content Driven Website Read More »

[vc_row][vc_column][vc_column_text] In recent years, content marketing has risen to prominence as a cost-effective alternative to traditional marketing strategies. Content marketing delivers 3x more leads than paid search does, so it’s no surprise that 86% of B2C marketers and 91% of B2B marketers are now using some form of content marketing as a part of their overall marketing strategy. If you are …

What is Content Marketing? Definition & Benefits Read More »

Half of the world is doing business and a the other half is thinking about setting one up. Understanding what content marketing for startups really is will give you a boost in promoting your brand. Promotion is Key to Marketing Your Start up If you are new to the business establishment, or just launched your …

How to Develop Content Strategy for Start-ups Read More »

The value of content marketing is not only in building a stable sales funnel for your business and growing your revenue consistently. It also stabilizes other aspects of your company, from recruitment to customer service and PR. Let’s dig right in and find out the real value of content marketing! The role and value of content …

Content Marketing: What is Its Role and Value? Read More »